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AEG

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AEG

Allgemeine Elektrizitäts-Gesellschaft (AEG) (literally General Electricity Company) is a German producer of electrical equipment founded in 1883 by Emil Rathenau.

AEG was the first to introduce a complete brand - logo, design and corporate identity - which was created by the architect/designer Peter Behrens.

In 1967 AEG joined with Telefunken creating AEG-Telefunken. In 1985 AEG was bought by Daimler-Benz, later being wholly integrated into DaimlerChrysler forming part of AdTranz. By 1997 the company no longer existed.

In 2005 Electrolux bought the brand name and now trades using the brand AEG-Electrolux. As of 2009 the AEG name is also licensed to various companies.