Bruder

Paul Bruder founded the family business Bruder Spielwaren in 1926. Today, everything at Bruder, from the idea to production and marketing, is still done under one roof at the company headquarters in Fürth, Germany. At Bruder, the playing child is the focus of all efforts. Playing is not an end in itself, but enables the child to gain experience in the adult world for its development. To promote this premise, Bruder products are developed as "model toys". Model-like, to stimulate role-playing in imitating the real environment; functional, to understand the technical connections by "grasping". The company slogan "Even in the small as well as the big" is symbolically reflected above all in the products of the professional series. With brother vehicles, children play as close to reality as possible. Thanks to the high quality products and the company's own know-how, Bruder Spielwaren is a leading manufacturer of plastic toy vehicles in Europe. The company's particular strength lies in its innovative power in the development and manufacture of new toys with the functionality typical of Bruder.