LABELLO

Today, you'll find a Labello in almost every bag – but what's so common now, was a small sensation in 1909. While lip care products were already known, the use of ointments or sticks wrapped in paper was tricky. Labello, which was sold in a handy tin can from 1911, revolutionised the use of lip care products. In 1973, the classic blue Labello was launched on the market, which is still symbolic of lip care today.