Najell

Najell was founded in 2012 by the couple Niklas Naj afi and Freja Ljungd ell Kristensen. Why? When Niklas' brother became the father of a daughter. Niklas and Freja wanted to help the little one fall asleep. They soon found out that they had to hold the girl in their arms and feed her with a bottle at the same time. Every time they tried to put her to bed after she fell asleep, she woke up again. The change from surface temperature and position woke the girl up, which meant they had to start all over again. After this experience, the couple got the idea of the SleepCarrier, a smart baby nest that helps babies sleep. Najell was founded and the SleepCarrier first hit stores in the summer of 2014.

In the spring of 2017, Najell unveiled its new baby carrier. Crucial to the idea behind the baby carrier was the need to create a product that was both easy to use and also offered great weight distribution. If you look at the products that are on the market, they either offer great weight distribution or are easy to use. With the intention of combining these two features, the Najell Baby Carrier was created. The magnetic buckles are super easy to use and the hip seat gives the baby carrier market leading weight distribution, which is why the carrier is recommended by leading doctors and health specialists.

Najell continues to develop innovative baby products for urban families today. With a mission to help parents live their lives as a family. We want to help parents make the best choices. Happy parents are better parents!