Persil

Persil remains Persil because Persil does not remain Persil.

For more than 110 years, Persil has enjoyed great popularity and the trust of millions of consumers. Persil was already ahead of its time when it was launched in 1907 as the first self-acting washing powder, and has been setting milestones in the development of new and sustainable laundry detergents ever since. In doing so, all products deliver decisive added value; they combine first-class performance with responsibility for people and the environment and enable efficient use of resources such as energy and water.