Proraso

Founded in 1908 by Ludovico Martelli, Proraso has been setting trends in the world of shaving for three generations. The Proraso laboratories create products that stand the test of time, defy trends and become classics. Over time, formulas based on natural and proven ingredients are enriched and improved, packaging is refreshed, and new product lines gain new admirers. But the basic principle defined by Piero Martelli and later by his son Ludovico remains: to produce professional quality products that deliver a pleasant and impeccable shave, in the hairdressing salon and at home.