Nidecker

For more than a century, Nidecker has been owned and operated by the family in Rolle, Switzerland, whose first sons have all been named Henri. In 2010, Henri IV passed the company on to the 5th generation, his three sons, Henry, Xavier and Cédric Nidecker.
From making ladders and wagon wheels, to skis and then snowboards, Nidecker currently manages five leading action sports brands including Jones Snowboards, Now Bindings, YES. Snowboards, Flow, as well as the namesake Nidecker brand which produces snowboards, snowboard boots, snowboard bindings and also SUP boards.

For their steadfast product innovations, the Nidecker group has picked up over 15 design awards annually and continues to grow every brand internationally. As a leader in these respective industries and the oldest family owned business in action sports, the Nidecker family is still thriving and focused on future success.