Seafolly

In the summer of 1975, Seafolly’s founder, Peter Halas’ folly was to follow his heart and start his own swimwear company in Sydney’s Bondi Beach in Australia. Luck would have it, his first international customer in France fell in love with both the product and the ‘folly’ behind the name, saying it had an aura around it… playful, light, different and a bit crazy… just like Australians. Within a few years, Peter’s Folly took off and the brand Seafolly was born.
Seafolly has always been ahead of the curve, defining generations of summer ever since 1975. When other brands sold in sets, it was Seafolly who made separates, giving women the chance to own their style. When the 80’s lycra trend hit the world, it was Seafolly who adapted it first into swim. When new models emerged onto the scene, it was Seafolly who discovered them and made them famous as faces of the brand.