Whiskas

Since 1958, Whiskas has been specialising in satisfying the hunger of growling cat bellies. The company's own research centre is located in the town of Waltham-on-the-Wolds in Great Britain. The product range includes wet food, dry food, lactose-reduced cat milk and snacks. The food is offered for three different age groups: Kittens (junior), adult cats (adult) and old cats (senior). Some products are also advertised with health-promoting properties, for example Whiskas offers vitamin-enhanced snacks designed to care for the gums. The packaging is traditionally in purple.