

Advent calendar calculation: are those 24 gifts worth their price?
Every year, marketing departments all over the world fill 24 little doors with products – no matter whether the company produces screws, socks or bird food. Are these branded Advent calendars a bargain or a rip-off?
We’re never more tempted to buy useless bits and bobs and lots of air in 24 colourful boxes as we are in November. Thanks to social pressure, we pay more than necessary for Advent calendars – or don’t we? I’m doing a spot check with a range of brands that sell the contents of their calendars as individual products, too. Time to calculate!
1. Cheap socks or rip off?
If you’re someone who expresses their fun personality with socks in crazy colours and patterns, don’t be surprised of you’re given a Happy Socks Advent calendar. And if you’re the buying it, don’t be surprised if it leaves a hole in your budget –
especially if the giftee has rather small feet. On 19 November, my day of reference, the Happy Socks calendar costs a hefty 192 francs for socks in sizes 36-40 and 169 francs for sizes 41-46. Dynamic pricing truly is the gift that keeps on giving.
The cheapest Happy Socks I can find in our range are on offer for 6.90 francs. If you filled a small-footed person’s calendar with these, you’d pay only 160 francs – but they’d have only beer-themed socks. And there aren’t even 24 pairs of them in stock.
Update: The prices have already changed again. In large sizes, there are now socks covered in dogs with Christmas hats available for 3.90 francs. And palm tree socks have also fallen below the 6-franc mark. That’s right now, but things are about to change. It’s Black Friday soon.
So how can I make sure my calculation makes sense? Maybe by comparing with the rather boring Happy Socks Classic, the bestseller, available in a pack of four. It currently costs 27.90 francs in large sizes and (via a marketplace offer) 39.92 francs in small sizes. In Advent calendar fillings, that makes 167.40 vs. 239.52 francs! The Christmas collection costs almost the same.
My verdict: bargain or rip-off?
The Advent calendar itself isn’t the problem. Considering the variety of designs, the 24 pairs of socks aren’t overpriced; you tend to pay more when you buy them individually. But why are people with smaller feet systematically made to overpay? Is the demand higher? What are people with small feet compensating for with colourful socks? This question goes beyond the scope of this article, so I’ll leave it to the psychologists in the comments section.
2. Because you’re worth it?
Of course, calendars filled with beauty products are very popular. This one from L’Occitane was available for 96.90 francs when I first looked at it and costs 106 francs now. That’s an average of 4.40 francs per product.
I add up the prices of the products specifically mentioned in the description, adding five millilitres of the serum that costs 2,193.33 francs per litre, and add in a few rough estimates. With the four separately highlighted products alone, I already reach just under half the price of the entire calendar. As there are still 20 calendar doors left and the brand’s entry-level prices are high, it’s clear this calendar isn’t overpriced – no matter how big your feet are.
My verdict: bargain or rip-off?
This beauty calendar doesn’t look like a rip-off. But it might be the manufacturer’s attempt to showcase trial versions of half their range to potential customers and get them hooked on their products. A clear case of a gateway drug.
3. Children as cash cows?
If you have young kids, a Lego Advent calendar’s bound to find its way into your pre-Christmas home at some point. Here’s what it looks like on the value-for-money front: 186 parts for just under 40, no, now 69 francs from a third-party supplier! That means your child will get about 8 parts a day to assemble.
That’s just under 21 37 cent per part, which is quite a lot according to this Lego cost comparison. How come? Well, the calendar doesn’t contain many bricks, but mostly little figures that can be played with on the calendar cardboard.
My verdict: bargain or rip-off?
I’ll leave that up to you. Here’s my tip: If your child prefers building actual Lego sets rather than putting antlers on reindeer figures, you’re better off dividing a regular Lego set into 24 bags. This will take some prep time, but your little one will end up with a daily building task and, in my opinion, you get more for your money.
4. Bottoms up?
The more liquid the calendar contains, the more unreasonable suppliers seem to be. Not all calendars are supplied directly from Galaxus. On the marketplace, retailers set their own prices. Just like at a real marketplace, they and we have to live with the occasional burst of outrage.
The Red Bull Advent calendar (119 francs) may have cost four francs less in the past, but the reviews still make your heart race – even more so than drinking a can of their energy drink. Five francs a can, you must be kidding! And looking at the price tag of the ginger shots calendar will also give you heartburn. This makes the wine calendar (champagne bottle included!) look like a bargain, although it’s obvious that you can get more quality wine for the same money if you go without the mini bottles and colourful packaging.
My verdict: bargain or rip-off?
I wouldn’t recommend 24 cans of Red Bull to anyone, even if they were cheaper. When it comes to this Advent calendar, the bull’s given the prices such massive wings that it makes other liquids in 24 cardboard doors seem cheap. But trust me, they’re not. Looks like luxury foods are a real price trap. Let’s cheers to that with a ginger shot for 7.45 francs!
5. Trick or treat?
I don’t get the concept of chocolate Advent calendars. In the past, they often contained poor quality products that nobody would have bought if they hadn’t been hidden behind cute doors. Today, they usually contain branded goods and are so boring that the little treat can be shoved straight into your yawning mouth (unless it turns out to be that one variety you don’t like).

Source: Shutterstock/Johana Mlichova
24 Lindor balls in an Advent calendar for 24.70 francs are nice – 16 Lindor balls in a regular 200-gramme pack for about 10 francs are even nicer. Of course, the same applies to 200 grammes of Cailler or a little more Milka Oreo chocolate.
My verdict: bargain or rip-off?
Of course, we’re being seduced and overcharged. But somehow the chocolate industry manages to hit the sweet spot. Their calendars have been selling wonderfully for decades because the prices don’t look that outrageous and chocolate treats have become an Advent staple. But the alternative would be so simple. Just buy sweets yourself and put them in tiny bags. Even if you’re going with one brand, the result’s sure to be better value than buying a calendar.
Do you know any calendars that are worth the money? Or ones that are so great it doesn’t matter? Please do share in the comment section.
Simple writer and dad of two who likes to be on the move, wading through everyday family life. Juggling several balls, I'll occasionally drop one. It could be a ball, or a remark. Or both.
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