Background information
The Nutri-Score is only of limited value for milk alternatives
by Debora Pape
Alpro goes organic: 5 new plant-based drinks, 3 of which have no added sugar
11/8/2025
Translation: machine translated
Alpro is launching five new plant-based drinks on the market - all in organic quality. The new product range also includes an alternative to cooking cream.
Anybody who reaches for milk alternatives in the supermarket will be familiar with Alpro. The Belgian manufacturer, which has been part of Danone since 2017, offers oat, soya and almond drinks, among others. Until now, however, you have looked in vain for an organic label on the tetrapacks. That is now changing: Alpro is expanding its range with five new organic drinks of 1 litre each:
- Almond (without sugar)
- Soy (without sugar)
- Oats (without sugar)
- Coconut almond
- Barista oats
There is also a new organic soya cream alternative for cooking. The pack contains 250 millilitres. According to the manufacturer, the ingredients for all new products come from controlled organic cultivation in Europe. Alpro sources the organic coconuts from Sri Lanka, Indonesia and the Philippines.
Coconut Almond is also a completely new flavour. The other flavours are already available in a non-organic version. Barista Oat is particularly suitable for frothing. The new flavours are due to be released in mid-August. Our purchasing team is currently clarifying when you can buy them from us.
Now in stock in our Swiss shop, Alpro drinks are very popular. In the sales rank of the category milk and cream, the bestseller Oatly is followed by two Alpro milk alternatives: Barista Coconut and Roasted Almond without sugar.
Trends in plant-based drinks: Almond and sugar-free
According to Danone, Alpro is the market leader in the almond drink segment in Germany. Swedish competitor Oatly is ahead in the oat drinks segment. However, Danone reports that the market for almond drinks is growing significantly faster than that for oat drinks. This is partly due to the significantly lower calorie content of almond drinks, which also have a milder flavour.
Danone conducted its own study to find out that more and more consumers in Germany are paying attention to the sugar content of their milk alternative. According to the study, 26 per cent of the 2,000 participants surveyed are consciously avoiding sugar at breakfast, while 40 per cent want to reduce sugary foods.
These two trends could explain why the new organic product range contains almonds twice and why three out of six products contain no added sugar or sweeteners.
The often high sugar content was also identified as a problem with many milk alternatives in an independent study. If you would like to know more about this, you may be interested in my news article.
Header image: Alpro
Feels just as comfortable in front of a gaming PC as she does in a hammock in the garden. Likes the Roman Empire, container ships and science fiction books. Focuses mostly on unearthing news stories about IT and smart products.
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