Thanks to cognitive intelligence, this Bravia XR TV understands how humans see and hear, providing a revolutionary TV experience. XR OLED Contrast Pro makes the A90J a brilliant OLED with perfect blacks and maximum brightness. With this Google TV, you not only enjoy a true cinema experience through Dolby Vision and Dolby Atmos support, but also an unlimited package of entertainment, VoD services, and apps. Bravia Core is pre-installed and includes an extensive selection of current premium titles and popular film classics in high 4K HDR picture quality.

Our perception of the world is based on information that reaches our brain simultaneously from our eyes and ears. Normal AI can only recognize and analyze elements like color, contrast, and detail individually. The Cognitive Processor XR evaluates all elements at once—just like our brain.

What does reality feel like? The Bravia XR TVs answer this with cognitive intelligence. They mimic human perception through the eyes and ears on the screen—for a lifelike experience that immerses you in the action. You can browse through movies in the extensive library included. Bravia XR technology, Pure Stream, and IMAX Enhanced deliver stunning images and expressive sound, no matter what you’re watching.

OLED stands for Organic Light Emitting Diode. Compared to traditional LCD TVs, models with self-emitting organic diodes offer significantly better contrast ratios and excellent color representation. Additionally, OLED technology allows for a flatter design, shorter response times, and is more efficient and eco-friendly due to lower energy consumption.