The shampoo for color-treated hair gently cleanses without drying it out, minimizing color washout. Hair feels weightless, airy, and light. A plant-based formula helps reduce color fading, while omega-rich apricot oil nourishes the hair.

Suitable for all hair types: fine to medium. Safe for color-treated, highlighted, and chemically treated hair. 100% vegan color protection and care.

A combination of botanical ingredients protects color-treated hair, leaving it silky, soft, and shiny. Use with color control conditioner.

Botanical cleansers are precisely formulated for long-lasting vibrant color, wash after wash.

Neutralizing power: Natural "magnets" instantly neutralize dulling particles and protect your hair during washing.

Double-charged molecules form a protective shield that prevents water from penetrating the hair and reduces color washout.

Apricot oil nourishes, smooths, and seals the cuticle, helping to preserve color with radiant shine.

Aroma: With Aveda's signature Pure-Fume aroma featuring osmanthus, certified organic orange, cypress, cedarwood, and other pure flower and plant essences.

98% natural origin. Cruelty-free. Silicone-free. According to ISO 16128 from plant sources, mineral sources without petroleum, and/or water.