Do you dream of achieving your brilliant platinum blonde hair color without annoying yellow tones? The Lee Stafford Bleach Blondes Purple Toning Shampoo is your secret weapon for maintaining the cool, clear blonde shade you've always wanted.

This purple shampoo is unlike any other. It has been specially formulated to eliminate unwanted yellow tones and brassy colors from blonde hair. The violet pigments in the shampoo specifically neutralize yellow hues, resulting in simply fantastic hair. Your hair will shine with clarity and beauty.