Loreal DIA Richesse 9.02 Milkshake Pearl 50 ml. Loreal DIA Richesse is an alkaline intensive coloring cream without ammonia. Loreal DIA Richesse provides powerful, deep reflections with an ultra-shiny color result, even on a dark base. Loreal DIA Richesse offers up to 70% gray hair coverage. Loreal DIA Richesse is suitable for natural hair or hair colored in the same tones and gradually washes out gently. Application: Wear suitable gloves during preparation. The mixing ratio is 1:1.5, for example, 50 ml of Loreal DIA Richesse and 75 ml of DIActivateur 1.8%, 2.7%, or 4.5%. A detailed instruction manual is included with each tube.