Direct Color by milk_shake is a highly pigmented hair color that is highly valued by both hairdressers and users. This special color allows for refreshing hair color or dyeing in cooler and warmer shades. It offers a creative playground for individual color designs and lasts up to 8-10 washes, depending on hair condition and starting base. The formula is suitable for both natural and chemically treated hair, with the most intense results achieved on chemically treated hair. The creamy gel consistency of the color makes it easy to apply and can be optimally mixed with milk_shake Whipped Cream to activate the color pigments. To extend the longevity of the color, the use of Color Maintainer Shampoo and Conditioner is recommended.

• Highly pigmented formula for intense color results
• Suitable for natural and chemically treated hair
• Creamy gel consistency for easy application
• Recommended combination with milk_shake Whipped Cream to activate the pigments.