This water-based pomade offers extreme hold, styles fine to thick hair perfectly and gives a matt finish. Washes out easily and leaves no residue. Application: Rub the product between the palms of your hands until it is evenly distributed. Distribute it into the hair and style your hair as usual. Use more product to increase the hold. Reuzel Pomade: Leen and Bertus learnt to cut hair when they were just fourteen years old. With their love for classic barbering and their attachment to rock'n'roll and its culture, it was foreseeable that Leen and Bertus would one day open their own barbershop "SCHOREM" in Rotterdam, which is now known worldwide and has made them cult barbers. With more than 50 years of practical experience, the two exceptional Rotterdam barbers are now launching their own sophisticated styling range, Reuzel. "Reuzel" means "lard" in Dutch and goes back to the origin of pomade, which used to be made from lard.