Book trend: Art on the cut edges now also for non-fiction books
Textbooks and the art trend: how do they go together? The Thieme publishing house makes it easy by giving a 3500-page standard work a colour section.
If you've been in a bookshop recently, you've probably noticed: Many novels present themselves with colourful artwork on the sides of the book block. Now this trend is also making its way into specialised books. Thieme-Verlag, a publishing house specialising in health topics, has published a standard work with a so-called colour section.
The three-part series «I care» is the standard work for trainees in nursing professions in Germany. The books cover the areas of nursing, anatomy and physiology as well as medical science and are designed to prepare trainees for their exams. The third edition of the work was published in July with 20,000 copies - now with a colour section for the first time.
The motif - anatomical illustrations of the stomach, the heart and the eyeball as well as various drawings - can only be fully recognised when all three books are placed on top of each other in the correct order.
«Learning should be fun», according to the press release. Initially, however, there was scepticism: does fun go with a textbook? In the end, those responsible were convinced. The colour section picks up the nursing trainees and shows them that «learning and fun are not a contradiction».
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