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Tonies Leo's day - Ready, steady, brush your teeth.
German
New Tonie for Pride Month: Billie the rainbow tiger
8/5/2023
Translation: machine translated
In keeping with Pride month in June, a very special Tonies audio figure is telling new adventure stories: Billie, the rainbow tiger.
Explaining diversity in a fun and child-friendly way: The audio box company Tonies has made this its mission and is presenting an extraordinary audio figure on 1 June 2023: Billie, the rainbow tiger. He has colourful stripes with magical powers. He uses these to help his friends Bruno and Shira. Together with the non-binary magic tiger, the two primary school children support Bruno's uncle Timo, who wants to adopt a child with his husband.
Own development from Tonies
"With Elmar the elephant, we launched a Tonie more than a year ago that picks up on and embodies these important topics. With the Rainbow Tiger, we once again want to contribute to bringing tolerance and openness into the world of children," explains Markus Langer, Member of the Board at Tonies, in a press release.
The Rainbow Tiger was developed by the company itself and was produced entirely in-house. This allows the company to realise its own ideas - similar to the "Leo's Day" figure. As a company, Tonies also wants to reinforce its own attitude and vision with the new figure: the aim is to bring joy into children's rooms regardless of gender, origin, skin colour, religious affiliation or culture.
The title song "Toben unterm Regenbogen" (Romping under the rainbow) was written by the queer rapper Sukini. She has been campaigning for the LGBTQ scene for years, writes the audio box company.
Billie the Rainbow Tiger will be available in the shop from 1 June 2023 and is recommended for children aged five and over.
Cover photo: tonies GmbH
A true local journalist with a secret soft spot for German pop music. Mum of two boys, a dog and about 400 toy cars in all shapes and colours. I always enjoy travelling, reading and go to concerts, too.