The NEEWER A104 is a versatile mount specifically designed for smartphone photographers and influencers, providing a stable base for attaching smartphones, microphones, and other accessories. With multiple 1/4-inch threaded holes, users can attach additional equipment such as lights or external microphones to enhance the image and sound quality during recordings. The ergonomic design ensures a comfortable grip, making it easier to handle during longer shoots. Additionally, the rig is lightweight and portable, making it ideal for use on the go.