The Swaddle Up is designed to allow the child to sleep in a more natural position with their arms stretched upwards whilst having access to their hands to safely self-soothe. With a hip-healthy design and innovative wings, it has been reported to almost double a child's sleep time. Self-soothing means that a child wakes up and goes back to sleep without help from a parent or carer. To self-soothe and eventually fall asleep on their own, children often put their hands in their mouths or gently rub their cheeks. With unique wings, the Swaddle Up is designed to promote safe self-soothing. Self-soothing means more rest, which leads to more sleep. As soon as baby shows signs of rolling, you need to stop swaddling and transition them to arm-free sleep with the Swaddle Up Transition Bag.