Under the catchy name Mountopolis, embedded in a colorful and expressive visual world, the new word-image brand acts as the experience umbrella brand of Mayrhofner Bergbahnen AG. On their website, guests are playfully presented with the diverse alpine tourism offerings of Mayrhofner Bergbahnen AG under this name. Since 2022, two winter locomotives and one summer locomotive have been traveling through the Zillertal valley in the coming years – each adorned with Mountopolis advertising from Mayrhofner Bergbahnen.