Goldwell Elumen is a hair colour that illuminates the hair from the inside out and thus achieves incomparable, long-lasting colour results. The high-performance hair colour is oxidation-free. Elumen is ammonia-free, peroxide-free, non-oxidising and therefore gentle on the hair. For breathtaking colour brilliance. Razor-sharp, brilliant colours. Outstanding shine and exceptional durability. Convincingly healthy-looking hair. The intensive Elumen pigments are infiltrated deep into the hair through a physical effect and permanently anchored.