With the Oral-B iO9 you remove 100% more plaque in a week and even 300% more along the gums. Brush to remove surface colour and maximise your coverage thanks to innovative AI position detection that follows your teeth on all three surfaces. Experience Oral-B's intelligent brushing: 7 cleaning positions and a colour interactive display that shows battery status. Oral-B's IO cleaning pressure sensor protects your gums and lets you know if you're brushing too soft, too hard or just right for effective and safe cleaning. Oral-B has done their best to create a cleaning experience that is in a class of its own. More than just an advancement in technology, it provides the most thorough, gentle and quietest clean of your life. The design creates a true appliance of desire - with a sleek look for the most sought-after technology. If you switch from a manual toothbrush to an electric toothbrush, you will polish better. But when you switch from an electric toothbrush to an IO, you'll have a truly extraordinary experience that you'll see, hear and feel in a different way.