Discover the new Shiseido Uplifting and Firming Advanced Cream Enriched, an ideal anti-ageing expert for dry skin that delivers a +28% lifted, firmer and more radiant appearance in just one week(1). This rich cream benefits from Japanese expertise in neuroscience and is 4 times more effective than before(2) by helping to stimulate the skin's self-regeneration*. Now also refillable. Patented SafflowerRed: Shiseido's advanced research has formulated a patented solution that activates the skin's self-regeneration by stimulating the skin's invisible network, helping it to target deep wrinkles and sagging skin. Grown in Japan on the exquisite land of Yamagata, Japanese Mogami flowers provide high quality ingredients known for their outstanding benefits to the skin. Long-lasting and visible results are guaranteed by ReneuraRed technology. *in vitro test.