Thanks to cognitive intelligence, this BRAVIA XR television understands how humans see and hear, providing a revolutionary TV experience. XR OLED Contrast Pro makes the A90J the brightest OLED, with perfect blacks and maximum brightness. With this Google TV, you not only enjoy a true cinematic experience through Dolby Vision and Dolby Atmos support but also an unlimited package of entertainment, VoD services, and apps. BRAVIA CORE is pre-installed and includes a wide selection of current premium titles and popular movie classics in the highest 4K HDR picture quality.

What does reality feel like? The BRAVIA XR televisions answer this with cognitive intelligence. They mimic human perception of sight and sound through the screen – for a lifelike experience that immerses you in the action.

In the extensive library included, you can browse through movies. BRAVIA XR technology, Pure Stream, and IMAX Enhanced deliver stunning visuals and expressive sound, no matter what you are watching.

OLED stands for Organic Light Emitting Diode. Compared to traditional LCD televisions, models with self-emitting organic diodes offer significantly better contrast ratios and excellent color representation. Additionally, OLED technology allows for a flatter design, shorter response times, and is more efficient and environmentally friendly due to its lower energy consumption.