Much cheaper at EVGA (EU store, ~1530CHF incl. all fees). In the last 2 months, there was unfortunately only one batch of cards just before Christmas, and it was sold out 4 minutes after the email notification.

Otherwise, there is their ebay US store that delivers to Switzerland, but there you currently pay USD 1770. digitec probably really orders them directly from ebay in the USA, otherwise I can't explain the price.