Indeed. Digitec had written on their blog around mid-March that a limited number of 6700XT AIB cards would be released for sale on 28 April at 18:00.
I was lucky enough to order a CPU at 5pm on the 28th and by chance the blog post was displayed at the top of the homepage, probably deliberately pinned there by Digitec. But until then I hadn't noticed the sale of the cards either.
But since I had been checking Digitec's product page for the 5900X every day for months until my dream finally came true, and since I would actually like to have a Nitro 6800XT, which is also almost a myth, but the 6700 would be a welcome stop-gap, I then tried my luck at 6 pm...

I think the blog post in question has been adapted by Digitec in the meantime, but now only gives a short summary of the sale.
According to Digitec, the "availability icon" on the product page was only meant as an additional protection mechanism for their system, but the actual sales start was 28 April. I still have a screenshot from the original blog that clearly describes this. For both me and my brother with whom I was in Discord conversation when ordering, this icon remained on 30 April while we were both in the process of ordering the card. Of course, it could be that the servers or my browser did not refresh fast enough...