Don't worry, it's a CH keyboard!
Logitech does have its headquarters in Switzerland (and is not interested in trivia like correct product images for the insignificant CH market ...). As far as I know, even all the sample pictures of keyboards on Logitech Switzerland's websites are QWERTY ... There is also no dealer here who takes the trouble to illustrate a CH keyboard. At least the sales packaging has a conspicuous red CH sticker incl. Swiss cross.