In recent years, the beauty industry has shifted the conversation to the individual in a way that was not previously the case. While people, particularly women, have historically been lured into this industry to achieve rigid ideals set by society, current discussions between brands and consumers embrace individuality and celebrate identity. From the use of makeup as a means to challenge gender roles to the connection between hairstyling and community building, and the rituals of skincare as a form of self-care, we are redefining beauty as a way to define who we are and what we value. "The New Beauty" explores this transformation from historical, scientific, and journalistic perspectives in a title that appeals not only to industry insiders but also to all readers interested in feeling comfortable in their own skin—and sharing that with the world.