The ATS430 is designed to gently start and stop asynchronous motors from 208 to 600 V. With an efficiency of 99.5% and special application features, the ATS430 enables advanced motor control. Best practices in cybersecurity and condition monitoring increase uptime, reduce operating costs, and simplify project planning. The ATS430 allows for power and energy measurement with an accuracy of over 95%. The Altivar Soft Starter ATS430 meets the requirements of applications such as pumps, fans, compressors, conveyors, mixers, cutting machines, grinding machines, and crushers. It complies with IEC/EN 60947-4-2 and certifications CE, cULus, UKCA, RCM, CCC, EAC. Many accessories are available, such as an IP65 mounting kit for attaching the graphic display to the control cabinet door and communication modules to expand connectivity to other protocols. The packaging is made from recycled cardboard and contains less single-use plastic. The ATS430 soft starters must be mounted vertically in an enclosure. The built-in and innovative features of the ATS430 enhance equipment competitiveness, operational resilience, and sustainability.