Permanent Mauve is a rich violet color. It is semi-transparent and lightfast. Mauve, originally a sea pigment, was discovered in 1856 by Sir William Perkin in England.

See it in action. Our professional watercolor paint continues to be formulated based on our founding principles to create unparalleled colors that offer artists the broadest and most balanced selection of pigments, just as it was in 1835 when William Winsor and Henry Newton introduced the world's first moist watercolors.

A wide range of single-pigment colors. Our collection uses only the finest pigments, which is why they are known for their brilliance, permanence, and color intensity. With 79 single-pigment colors, we offer the largest selection of modern and traditional pigments.

Unmatched transparency. Formulated using the highest quality methods to achieve optimal pigment distribution, our unmatched transparency ensures that every application of color remains vibrant and luminous.

Lightfast and permanent. 104 out of 108 colors in the professional watercolor range are rated AA or A for permanence, ensuring that the colors used today will remain unchanged for generations.

Create your own palette of granulating colors. Many artists appreciate granulation for achieving texture on paper. Explore some of our beautiful granulating colors to create your palette and learn more about minimizing and maximizing this effect.

Tint, tone, and super granulate your palette. Our professional watercolor range offers more than 30 granulating single-pigment colors that are lightfast and permanent. Try some of these colors; tint and tone them and mix them to create extraordinary super granulated colors.