Ivory Black is a stable, versatile black color with brown undertones and excellent dyeing properties. The name comes from the traditional method of obtaining it: roasting elephant tusks.

Our professional watercolor paint continues to be formulated according to our founding principles; the goal is to create unparalleled colors that offer artists the broadest and most balanced selection of pigments, just as it was in 1835 when William Winsor and Henry Newton introduced the world's first moist watercolors.

Our product line uses only the finest pigments, which is why it is known for its brilliance, durability, and color intensity. With 79 individual colors, we offer the largest selection of modern and traditional pigments.

The formulation is carried out using the highest quality methods to achieve optimal pigment distribution. Our unmatched transparency ensures that every wash remains vibrant and luminous.

104 out of 108 colors in the Professional Watercolour range are rated AA or A for permanence, ensuring that the colors used today will look the same for generations to come.

Many artists appreciate granulation to achieve texture on paper. Explore some of our beautiful granulating colors to create your palette, and learn more about how to minimize or maximize this effect.

Our Professional Watercolour range offers more than 30 granulating individual colors that are lightfast and permanent. Try some of these colors; mix them to create extraordinary super granulating colors.